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Marilyn Gil

Grow Your Business with Email Journeys

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Email Marketing Manual

The ultimate checklist of everything you need to create successful email campaigns every time. Includes tips and insights no one has ever told you!

marilyn.marketer

I know which team the @nfl was rooting for 🏈

I know which team the @nfl was rooting for 🏈

Can’t say I blame them.

Because I don’t see anyone talking about Usher.

Taylor Swift’s star power has affected everything from viewership to sales.

📺 The official figures released by Nielsen make Super Bowl LVIII the most-watched event of all time at 115.1 viewers.

🍀 I recently learned Taylor Swift’s lucky number is 13. The Super Bowl happened to be the 13th game she attended.

👕 Kelce’s jersey sales spiked nearly 400% making it one of the top five selling jersey’s in the NFL.

🎟️ StubHub previously noted an almost three-times jump in ticket sales for Chief home games.

🤑 According to Apex Marketing Group, Taylor Swift has generated more than $330 million for the NFL and Chiefs.

🪢 Small businesses like Wove, which made the tennis friendship bracelet Taylor Swift wore after the AFC Championship Game, saw more than 470% jump in sales.

👩 According to a survey by LendingTree, 20% of millennials and 24% of Gen Z’ers said Taylor Swift is making them care about football.

👀 This year’s AFC Championship Game was the most-watched ever at 55 million viewers.

📱 Travis Kelce’s Instagram following jumped by more than three million in 2023 after his relationship with Taylor Swift.

❤️ or 💔
We don’t know what the “End Game” will be for Taylor Swift and Travis Kelce. (𝘴𝘦𝘦 𝘸𝘩𝘢𝘵 𝘐 𝘥𝘪𝘥 𝘵𝘩𝘦𝘳𝘦 😉)

One thing I do know is worst case, the NFL will be immortalized in one of her songs if things don’t work out.

P.S. 💩 Did you know there’s a surge at wastewater treatment plants during the half time show of the Super Bowl? Yep, millions of people all go to the bathroom at the same time!

@taylorswift @killatrav

#superbowl #emailmarketing (even tho this post has nothing to do with that)
But it does have to do with #marketing and #business

Are you a Swiftie? I don't consider myself one of

Are you a Swiftie? I don't consider myself one of the Swifties (don't come at me!) but some of her songs do make my head bop.

Here's what I've learned from her impressive career and how we can all apply 'The Swift Effect' to our own email marketing efforts.

➡️ Swipe for all 6 lessons. If you are a Swiftie, let me know your favorite song in the comments so I can check it out...errr, Shake It Off! 💃

#emailmarketing #emailmarketingtips #taylorswift #theswifteffect #smallbusiness #businesstips #swifties #swiftie #nfl

"MEMORIAL DAY SALE" - are you sending out a Memori

"MEMORIAL DAY SALE" - are you sending out a Memorial Day email to your subscribers?

A lot of people will be traveling over the long weekend, so it’s important you optimize your messages for mobile readability and engagement.

Here are a few ways to do that:
- Use low-resolution images so that your images load even with limited internet connectivity.
- Use live text rather than text embedded in graphics. Live text is readable by voice assistant, making your emails accessible to both drivers and folks with disabilities.
- Use alt text in case images don’t load.
- Embed a link to your mobile shopping app in your text messages so your readers are not redirected to slower-loading websites.

This is an excerpt from Bani Kaur 's article on Memorial Day email best practices. There's even a section for procrastinators if you still don't have a Memorial Day email in your plans! Full article: https://www.klaviyo.com/blog/memorial-day-email-guide-success
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#emailmarketing #memorialday #emailmarketingtips #emailmarketingstrategy #emailmarketingcampaigns #email #emailmarketer #email #memorialdayemail

I’m honored to be speaking at @digitalsummits al

I’m honored to be speaking at @digitalsummits alongside some incredible presenters like @youshaei (and many others)!

Tomorrow, Tues Oct 11, I’ll be taking you through an instructional and objective “how to” for your Black Friday Cyber Monday email marketing.

After this session you’ll be able to:
* Walk away with your BFCM (Black Friday, Cyber Monday) email marketing calendar completed
* Create a BFCM email that converts
* Identify when and how often to send your BFCM emails

This session is for digital marketers who are tight on time and want to maximize email revenue this holiday season.

If you see me around the conference please come say hi! See you in Miami/Fort Lauderdale!

#digitalsummit #DSFLL

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